For this project I was tasked to completely overhaul an already well known company. The company that I was assigned to rebrand was LG, the multinational conglomerate company. The challenge for this project was that the LG brand is already very ubiquitous and hard to change from what it already is. The new style for the brand that I decided to go with was a more futuristic take on the brand where they provide high tech products to make life easier. I also made a new tagline which is "Beyond Experience". I had to design everything for the company such as the new logo, the stationery, the packaging designs, and the advertisements and keep them all in documented in branding guideline pdf.
