This project involved designing a vibrant, user-friendly menu for Sam’s Bar & Grill, a bar and grill known for its bold flavors and lively atmosphere. The goal was to translate the restaurant’s energetic personality into a visually engaging layout that balanced readability with creative flair. The client wanted the key words "clean, fast, and modern" so I embraced a rustic-modern aesthetic, blending bold typography for dish names with earthy tones and textured accents to evoke a cozy, industrial vibe. The final design spanned print and digital formats, offering guests a cohesive experience whether browsing a physical menu or scrolling on mobile.
